10.5.04

army.

one more thing i just noticed. theres the new army direction they are taking with the whole army of one (very very individualistic, seems to go against "leave no man behind" but im sure they have a reason for wanting to seem like inidividuals and not team players...) and support of this new modern army slogan theyve unleashed a new campaign promoting themselves. the army of one commercials, on tv, radio, print and tying in this new technology that is the internet (which they gave rise to anyway... so thank you army for creating a vehicle for me to recieve spam-mail detailing how to add 4 inches or how i can meet superslutty extrasexy wildcrazy teencollege girls in my area every 5 minutes)
but theres one commercial which just reeked of self promoting nationalism and patriotism (why do people seem like dicks when being patriotic?). its the one with the russian explaining how much he loves america and why and how hes "willing to fight for it" said while having a close up of his determined (angry?) bring it on face. but the part that i thought was just talking down to people and made me think that perhaps the army is focusing on recruiting less than stellar individuals is the part where, despite his thick accent which makes anyone assume hes not from the us, as he says "my family moved here when i was very young" they show a picture of him and his family (i suppose, or at least a media friendly b&w picture of a family) and then do that weird blur then snap to another picture with a quick jerk of the camera to a picture of the KREMLIN!
i suppose it isnt a big deal right? i mean it just establishes that he is from russia, or to be specific from moscow. its not his picture. he probably doesnt have one of the kremlin. its like assuming that every american that goes anywhere carries with hime a stylized b&w picture of the white house... hell i havent seen anyone even hold a picture of the white house much less own one. so what was the purpose of that picture? it pegs him as a russian, but wouldnt the commercial be more effective if that picture was left out and left the nationality of the person out, so that he would serve as a representation of all people from the eastern european countries that serve in the us army? i think id be less critical of it then...

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