If you know me, you know where i work and why i work there.
Its been 15 years since the company was founded, and as with all things that turn 15 we felt it was time for a change. We changed our logo, upgraded and added to it. It took about a month.
First things first we had to develop a new logo, so we went the democratic route. We could have hired fancy design majors to create an abstract new logo that incorporated both technology and movement, or included aspects of our vision/mission, but no... we decided to do an inhouse development, include the employees and let them push our logo where they wanted. So we had a contest.
Sent out the email announcing it, ran into a snag there because our original prize was too low to foster any interest. So we upped the ante, and then gathered about 25 designs from a crew of 40. Pretty fair turnout.
Next we had to wittle those down to a select few, very American Idol. Since I submitted a design I was barred from the decision making panel. Outside sources where consulted in very informal ways, "do you like this one or this one?" and eventually it was settled on 3. Those three had to be combined to come up with a final Frankenstein logo. So now we had a typeface, 15 year imagery, and a new icon to boot. But how do we put them together?
Another week of fiddling with the layout. Icon on the right or the left? above or below? angled or boxy? vertical or horizontal?
several ideas and a couple of sheets later we had it down to 3 possible winners.
So about a month and a half since the idea was first presented we now have a final version for our logo 2.0.
Now to spend a month changing the logo on every piece of stationary and printed materials followed by a year changing the logo on everything else (cars & signs).
thats about as exciting as my work gets lately. I did manage to make some money off of it though.
And ill be taking painting/drawing classes soon... unless occupancy is full already, i should call very soon to see.
Anyway, I have no plans for the weekend. So if anyone reading this, not that there are many of you, has anything for saturday night ring my cell.

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